Protection of your personal data is important to us at Dryboy AB. Our privacy policy sets out how we process your personal data and what rights you have regarding personal data. 

Personal data controller 

The personal data controller for the processing of your personal data is:
Dryboy AB
Björkuddsgatan 13, 412 62 Gothenburg, Sweden 

What personal data do we collect and where do we collect it from? 

When you contact us (e.g. when making a purchase, filling in a form or visiting our online store) we collect personal data about you. The data we collect may consist of name, social security number or identity document number (only where purchases are not made using Klarna or PayPal), address, email address and telephone number, purchasing/order/use history, IP address and information that you provide to our customer service department verbally or in writing. 

We may collect your address from the population register or from when you enter it yourself on our website and online store. 

Why we process your personal data 

We process your personal data for the following purposes on the following lawful bases: 


We process personal data to manage orders and to send messages regarding delivery status. 

This processing is necessary to ensure we fulfil our contract with you. 

Customer service issues 

We process personal data to manage customer service issues such as questions, complaints and guarantee issues. 

Processing takes place to help you with customer service issues, which is our legitimate interest, and to meet our legal obligation in regard to complaints and guarantee issues. 


We process personal data in order to send offers and marketing by email, post and text message. We may also recommend new products and solutions regarding products or services and send personalised offers. This processing may involve profiling. 

The processing takes place with your consent for direct marketing or for our legitimate interest in sending direct marketing material. 


We process personal data in order to arrange participation in competitions that we organise. 

Processing takes places for our legitimate interest in administering competitions in which people take part. 

Improvement and development 

We process personal data so we can improve and develop our customer service, our products and our technical systems. 

Processing takes place for our legitimate interest in being able to update, improve and develop customer service, products and technical systems. 

Fulfilment of legal obligations 

We process personal data in order to comply with applicable laws, e.g. laws on accounting, tax and product safety. 

Processing takes place in order to fulfil legal obligations. 

Prevention of improper use and crime 

We process personal data to prevent improper use of our services and to prevent crime, e.g. fraud. 

Processing takes places for our legitimate interest to prevent improper and unlawful use of our services. 

Who personal data is shared with 

We may share personal data with other parties, but only where this is permitted by law. Those with whom personal data is shared may be, for example, authorities, logistics companies (shipping), marketing companies or other suppliers. We sign data processing agreements with suppliers that process personal data on our behalf. 

How long personal data is saved

We save personal data for as long as it is needed for the purposes for which it was collected or for as long as is required by law or other regulations. 

Purchasing and order history is saved for as long as we are obliged to do so in order to comply with the law. 

Customer service information relating to purchases and complaints is saved for as long as we are obliged to do so in order to comply with the law. Communication with our customer service department that we are not required to save to comply with the law is deleted within 12 months. 

Data for marketing is saved until you ask to no longer receive marketing material or when you have been inactive for five years. 

Data for the prevention of improper use and crime is saved for as long as we need to do so to prevent or report crime (e.g. fraud). 

Your rights 

We respond to your request regarding any of your rights as soon as possible, within one month at the latest. 

Where it is permitted by applicable law, we may charge an administrative fee to meet a request as set out below. 


You are entitled to receive information about how we process your personal data and a copy of your personal data. 


You may request that incorrect or incomplete data be rectified. 


You are entitled to have your personal data erased in the following cases: 

  • Your personal data is no longer necessary for the purposes for which it was collected or processed. 
  • You have withdrawn your consent for the processing of personal data and there is no other lawful basis for such processing. 
  • You have objected to the processing of your personal data that has taken place based on our legitimate interest and your interest overrides this. 
  • We have processed personal data unlawfully. 
  • Personal data must be erased in order to fulfil a legal obligation. 

Restriction of processing 

You have the right to demand that the processing of your personal data be restricted in the following cases: 

  • You dispute the accuracy of the personal data over a period that allows us to check whether the personal data is correct. 
  • We have processed your personal data unlawfully and you object to your personal data being erased and instead request that its use be restricted; 
  • You need the personal data to be able to establish, enforce or defend legal claims but we no longer need the personal data for the purposes for which it was processed; 
  • You have objected to the processing of your personal data and we assess over a period of time whose legitimate interests take precedence. 

Objection to processing 

You have a right to object to such processing of your personal data that we conduct based on a legitimate interest. Processing ceases in such cases if we do not have a legitimate interest that overrides your interests or if we must continue the processing in order to protect our legal claims. 

Objection to direct marketing 

You have a right to object to processing of your personal data for direct marketing. You may object to direct marketing by contacting our customer service department. If you have made an objection, we will stop processing your personal data for direct marketing. 

Data portability 

You have a right to receive the personal data that you have provided us with and that we process on an automated basis on the basis of agreements with you or as a result of your consent, in a structured, standard, machine-readable format. 


If you are dissatisfied with how we process your personal data, you can contact us or submit a complaint to a supervisory authority. 


Our website uses ‘cookies’. The information that is collected and analysed using cookies is used to adapt and streamline our services, our website content, offers and advertisements to website visitors, and to increase security on our website. 

In brief, cookies work as follows: All information that needs to remain between the loading of two webpages has to be linked in some way to a particular user. This is done by the storing of a unique key in users’ web browsers. When a user loads a new website, the key is sent to the website, enabling us to establish such things as whether the user has added anything to their basket. 

Some of the website’s functionality may not work if cookies are not accepted in a web browser. This is because the website will think there is a new visitor every time the site is loaded, and will not ‘remember’ what has been previously done on the site. 

If you do not accept cookies, your browser can be set so that you automatically refuse the storage of cookies or are informed every time a website wants to store a cookie. Previously stored cookies may also be deleted via the web browser. See your web browser’s support pages for further information. 

We also use services from third parties, which in some cases use cookies. For example, we work with a number of companies to improve our communication and marketing. 

Dryboy’s website uses Google Analytics, provided by Google, Inc. Google Analytics uses cookies to analyse how users use our website. 

Google will use this information to evaluate your use of the website, compile reports of activity on the website and to provide other services relating to website activity and internet use. 

If you do not want your visits to our website to be shown in Google Analytics statistics, you can install an add-on for your web browser via this link: 

Contact details: 

You can contact us at  or by calling +46 31-75 70 700