Privacy policy

The protection of your personal data is important to us at Dryboy AB. In the privacy policy you can read about how we process your personal data and what rights you have regarding personal data.

Data Controller

The data controller for the processing of your personal data is:
Dryboy AB
556880-1285
J. A Pripps Gata 2, 421 32 Västra Frölunda

What personal data do we collect, and from where?

When you are in contact with us (e.g. when making a purchase, filling in a form or visiting the website), we collect personal data about you. The information we collect is name, social security number (only in cases where purchases are not made via Klarna or PayPal), address, e-mail address and phone number, purchase, order and usage history, IP address and information that you provide to our customer service orally or in writing.

We collect your address from the population register or you fill it in yourself on our website and web shop.

Why we process your personal data

We process your personal data for the following purposes and on the following legal grounds:

Purchase

We process personal data for the purpose of processing orders and sending notifications about delivery status.

The processing is necessary in order for us to be able to fulfil our agreement with you.

Customer service issues

We process personal data in order to handle customer service matters such as questions, complaints and warranty matters.

The processing takes place in order to be able to help you with your customer service matters, which is our legitimate interest, as well as to fulfill legal obligations in the event of complaints and warranty issues.

Marketing

We process personal data in order to send offers and marketing via e-mail, post and SMS. We may also recommend new products and solutions for our products or services and send you personal offers. This processing may include profiling.

The processing takes place with your consent for direct marketing or for our legitimate interest in sending direct marketing.

Races

We process personal data in order to be able to participate in competitions that we organize.

The processing takes place for our legitimate interest in administering competitions in which people participate.

Improvement and development

We process personal data in order to improve and develop our service, our products and our technical systems.

The processing takes place for our legitimate interest in being able to update, improve and develop services, products and technical systems.

Fulfillment of legal obligations

We process personal data in order to comply with applicable laws, such as accounting, tax or product safety laws.

The processing takes place in order to fulfil a legal obligation.

Prevention of abuse and crime

We process personal data to prevent misuse of our services and to prevent crime, such as fraud.

The processing takes place for our legitimate interest in preventing and preventing abuse and unlawful use of our services.

Those who receive personal data

We may share personal data with others, but only when permitted by law. Those with whom personal data is shared may be, for example, authorities, logistics companies (freight), marketing companies or other suppliers. We sign data processing agreements with suppliers who process personal data on our behalf.

How long is the personal data stored?

We store personal data for as long as it is necessary for the purposes for which it was collected or as long as it is required by law or regulation.

Purchases and order history are saved for as long as we are obliged to do so in order to comply with legal requirements.

Customer service data related to purchases and complaints are stored for as long as we are obliged to do so in order to comply with legal requirements. Communication with our customer service that we do not have to save in order to comply with legal requirements will be deleted within 12 months.

Data for marketing purposes is saved until you request to no longer receive marketing material or when you have been inactive for five years.

Data for the prevention of abuse and crime is stored for as long as we need it to prevent or report crime (e.g. fraud).

Your rights

We will respond to your request regarding any of your rights as soon as possible but no later than within one month.

Where permitted by applicable law, we may charge an administrative fee to comply with a request as described below.

Supply

You have the right to receive information about how we process your personal data as well as a copy of the personal data.

Correction

You can request that inaccurate or incomplete data be corrected.

Deletion

You have the right to have your personal data erased in the following cases:

• The personal data are no longer necessary in relation to the purposes for which they were collected or processed;
• You have withdrawn your consent to the processing of the personal data and there is no other legal basis for the processing;
• You have objected to the processing of personal data that has taken place on the basis of our legitimate interest and your interest outweighs that;
• We have processed the personal data in an unlawful manner;
• The personal data must be deleted in order to comply with a legal obligation.

Restriction of treatment

You have the right to request that the processing of your personal data be restricted in the following cases:

• You contest the accuracy of the personal data, for a period enabling us to verify the accuracy of the personal data;
• We have processed the personal data unlawfully and you oppose the erasure of the personal data and instead request that its use be restricted;
• You need the personal data to be able to establish, exercise or defend legal claims, but we no longer need the personal data for the purposes for which they were processed;
• You have objected to the processing of your personal data and we will assess for a period of time whose legitimate interest takes precedence.

Objection to processing

You have the right to object to such processing of your personal data that we process on the basis of a legitimate interest. In such a case, the processing will cease if we do not have a legitimate interest that overrides your interests or if we need to continue the processing in order to exercise legal claims.

Objection to direct marketing

You have the right to object to the processing of personal data for direct marketing purposes. You can object to direct marketing by contacting customer service. If you have made such an objection, we will stop processing your personal data for direct marketing purposes.

Data portability

You have the right to receive the personal data that you have provided to us and that we process automatically on the basis of an agreement with you or on the basis of your consent, in a structured, commonly used and machine-readable format.

Complaint

If you are dissatisfied with how we process your personal data, you can contact us or lodge a complaint with a supervisory authority.

Cookies

We use so-called cookies on the website. The information collected and analyzed with the help of cookies is used to customize and streamline our services, the content of the website, offers and advertisements to the visitor, as well as to increase the security of the website.

In short, it works like this: All information that is supposed to remain between two page loads must somehow be tied to a specific user. This is done by storing a unique key in a user's browser. When the user loads a new page, the key is sent to the page and we can thus determine if the user has added something to the cart and so on.

If you do not accept cookies in your browser, several of the functions on the websites may stop working. This is because the website will think that there is a new visitor on each page load, and will then not "remember" what has been done in the previous step.

If you do not accept cookies, your browser can be set to automatically deny the storage of cookies or to inform you each time a website requests to store a cookie. The browser can also be used to delete previously stored cookies. See your browser's help pages for more information.

We also use third-party services, some of which use cookies. Among other things, we collaborate with a selection of companies to improve our communication and marketing.

Dryboy's website uses Google Analytics provided by Google, Inc. Google Analytics uses cookies to analyze how users use the website.

Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage.

If you do not want your visits to our website to appear in the statistics of Google Analytics, you can install an add-on in your browser by following this link: https://tools.google.com/dlpage/gaoptout

Contact

You can contact us via info@dryboy.se